Legumina Brand Identity & Packaging Design (B2B)
– Logo / Branding
– Packaging
CHALLENGE
To create a new legume-based flour brand that clearly differentiates from conventional flours while communicating nutritional value, functionality, and reliability. The objective was a modern, clean, and credible visual identity with strong shelf impact, suitable for professional and commercial environments.
STRATEGY
Legumina was developed with a focus on natural raw materials and contemporary plant-based nutrition, addressing the needs of professional buyers and food industry stakeholders.
The design follows a minimal visual approach, featuring a clear logo and structured color coding per product to ensure fast recognition, easy navigation, and consistency across product lines.
A minimal visual approach drawing inspiration from old-time recipe books, celebrating authenticity, simplicity, and the timeless value of natural ingredients.
OUTCOME
A cohesive brand identity and packaging system that enhances product credibility, supports purchasing decisions, and performs effectively in B2B retail and professional channels. Legumina launched with a clear positioning and a strong, scalable presence across commercial and foodservice markets.
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